Corbin's Marketing Blog

       Mountain Dew's rebranding strategy interested me for a couple reasons. First off, I used to be a much bigger drinker of Mountain Dew and it was one of my favorites. While it still holds a special place in my heart, it has gotten replaced by Dr. Pepper, but that's besides the point. It has been a recent trend among businesses these days to be making logos and rebranding back to older versions of their logo or designing something that intends to make people think of an older design.       Mountain Dew is making a rebrand of the image on their cans, and compared to the last design, it's a massive change. Chris Kelley, senior reporter for popular website "Marketing Dive" recently wrote an article about this topic. In this article he highlighted a few main things. He talked about the new image that Pepsi Co is putting on Mountain Dew cans starting next summer. Along with this he went over the design and pointed out some important details. In the article, he used

     Hi, I'm Corbin, a man with everything to prove and everything to gain, not unlike many of my student colleagues at Linn Benton Community College where I am currently enrolled and working towards an Accounting & Finance degree.       I work as a part time tax accountant in downtown Lebanon and appear to be what most would consider a stereotypical accountant, as many people have told me in the past. This is not a title I attempt to slough off though, as I find it is fitting.      I'm currently taking a marketing class which is the reason you may stumble upon this blog in the first place! While I enrolled in this class primarily for the required credit, I am also interested to interact with people of similar majors and want to learn more about how marketing works and what I can do to market myself to others and especially to businesses that may want to hire me. I think marketing is an interesting subject primarily because of the psychological aspect of it. The way that ma